Summary
I am a skilled community manager and video/audio content producer with a proven track record of creating engaging digital experiences and leveraging data analysis for product optimisation. I excel at fostering online communities, developing impactful content, and collaborating across teams to drive growth and achieve strategic goals.
Experience
Digital Producer, Lifeline Australia
Sydney, NSW May 2025 – Present
- Support Lifeline Australia’s digital product suite by managing website updates, CMS publishing, content changes, testing, and stakeholder requests for high-traffic crisis support and wellbeing resources.
- Contributed to Lifeline’s major website rebuild by reviewing content structure, metadata, accessibility requirements, user experience considerations, and production readiness across key pages.
- Coordinate with internal teams, product managers, technical leads, and external vendors to clarify requirements, manage change requests, and support reliable delivery of website improvements.
- Develop and maintain quality assurance processes for digital products, including automated regression testing, cross-device validation, issue documentation, and release support.
- Use SEO, analytics, and user behaviour insights to identify opportunities to improve the discoverability and usefulness of Lifeline’s online self-help and support pathways.
- Bring mental health content, technical, and stakeholder experience together to improve digital services for help seekers in sensitive, high-impact contexts.
Key Achievement: Created a search engine experience strategy to help more Australians find relevant support content online, and implemented it by creating a new analytics data warehouse, and SEO analysis tools.
Product Operations, Lorikeet
Sydney, NSW February 2024 – August 2024
- Conduct Exploratory Data Analysis (EDA) on new subscribers’ historical customer service tickets using Python and Jupyter notebooks, contributing to product optimization and customer onboarding strategies.
- Utilize the Merge API to integrate and analyze diverse data sources, enhancing the company’s data-driven decision-making processes.
- Perform data analysis on the production PostgreSQL database to evaluate customer performance and identify trends in service utilization.
- Collaborate with the customer success team to implement and optimize Lorikeet’s AI-driven automation solutions for client customer service operations.
- Assist customers with product issues and report those issues to the engineering team using Linear.
- Contribute to product development ideation, research and documentation of user data and needs.
Community Manager, RØDE
Sydney, NSW January 2023 – January 2024
- Revamped RØDE’s multi-platform community strategy, with a focus on Discord and Twitch, driving engagement and fostering brand loyalty.
- Facilitated cross-departmental communication, using community insights to inform product development, marketing initiatives, and overall growth strategies.
- Directly managed RØDE’s Discord server, combining brand ambassadorship with technical support expertise to enhance the user experience.
- Developed clear, user-friendly educational resources to improve product understanding, decreasing support tickets and boosting customer satisfaction.
- Built custom Discord add-ons and internal AI tools, streamlining processes and maximizing the value of my community knowledge base.
Key Achievement: Transformed a support-centric Discord into a thriving hub of product enthusiasm and advocacy.
Content Producer, ReachOut
Sydney, NSW May 2020 – January 2023
- Developed, produced, and evaluated content for ReachOut’s digital platforms (YouTube, TikTok, etc.), connecting with diverse youth audiences and addressing sensitive mental health topics such as racism, sexual assault, and LGBTQ+ issues.
- Collaborated across teams (digital, marketing, community) to ensure content strategies aligned with ReachOut’s overall mission and goals.
- Analysed performance data to understand audience impact and drive content refinement.
- Demonstrated flexibility and adaptability, taking on diverse roles including research, ideation, writing, directing, editing, and more.
Key Achievement: Used insights from YouTube SEO tools to produce video on-track to become the highest performing video in the org’s 20 year history.
Other experience
- 2019: Producer, Researcher and Engineer at PodPaste. Freelance podcast production specialist working on narrative podcasts and branded content.
- January 2018 - June 2018: Video Producer at Junkee. Fast-paced social media video production with rapid turnaround times and multi-platform publishing.
- 2014 - 2016: Presenter, Community Coordinator & Supervising Producer at FBi Radio. Led documentary production and community management for nationwide radio show “All The Best.”
- 2018: Producer at Frugal Forever. Independent podcast producer achieving top 20 Apple Podcast rankings and securing publishing deal with Junkee.
- 2018 - Present (Part-time): Freelance Video Producer at NOVA Radio. Creating engaging cultural and political content for GOAT digital vertical.
- 2016-2017: Journalist, Video & Podcast Editor at Honi Soit. Pioneer of video content and podcast production for Australia’s oldest university newspaper.
Other skills
- Filmmaker of numerous short films and web documentaries
- Paid writer for other publications such as School Magazine and Collegehumor Australia
- Trained video editor and motion graphics designer with skills in Adobe Audition, Reaper, Final Cut Pro, Premiere Pro, Wavelab, Cinema 4D and After Effects.
- Two years experience as an improviser in Theatresports and other forms of improvised comedy, performing at Cranston Cup among other events
Education
Sydney University
- Bachelor Arts — 2015-2019