The Chaser Report - Promotional Campaign
Triple M Sydney
While anyone can edit a podcast, creating engaging social content that drives real audience growth requires a different level of craft. For The Chaser Report, I developed a series of promotional videos that elevated their show’s comedy sketches:
▶️ Watch: ‘Making A Murderer’ Parody ▶️ Watch: ‘Honest’ Sydney Tourism Ad ▶️ Watch: Channel 9 Style ‘Married At First Sight’ Parody
Bunny Studio’s “Geek Economy” & “Remote Control”
BunnyStudio
Commissioned by PodPaste to develop BunnyStudio’s flagship podcast series, I created a show that positioned them at the intersection of technology, freelancing, and the future of work. This project demonstrated my ability to turn complex business objectives into compelling content:
Strategic Approach
- Developed a format that established BunnyStudio as a thought leader in the digital marketplace space
- Created episodes that tackle counter-intuitive questions, making complex economic topics accessible and engaging
- Built a content strategy that would resonate with both freelancers and enterprise clients
Selected Episodes
- “Do barbershops and technology mix?” - Exploring why some industries resist digital transformation while others embrace it
- “Why should you hire a hacker?” - Featuring cybersecurity journalists and Europe’s largest bug bounty firm
- “1UP: What makes or breaks a video game?” - Investigating opportunities in the gaming industry’s new economy
- “Is creating animated characters overpriced?” - Examining how remote work and digital platforms are democratizing animation
Creating this series, I effectively:
- Sparked discussions about the future of digital marketplaces
- Reached out to, and recruited high-level guests from BunnyStudio’s key audience segments in gaming, tech, ads, and animation
- Created engaging narratives around BunnyStudio’s core business propositions
- Positioned the company as a key voice in the growing gig economy space
Housewarming at OWeek - Social-First Video Podcast Content
With Marty Smiley (ABC, SBS) & Nat Damena
When Marty Smiley needed a promotion strategy for his new podcast, I didn’t just record an episode – I reimagined how podcast content could work on Instagram. Shot on location at the University of Sydney’s O-Week:
- Directed multi-camera setup for maximum editing flexibility
- Created custom graphics package using show’s existing assets
- Edited for Instagram Reels’ unique pacing requirements
- Demonstrated how podcast content can be optimized for social platforms
That’s Clown - Radio Documentary
FBi Radio 94.5 / All The Best
A deep-dive documentary exploring the world of Philippe Gaulier’s infamous clown school in Paris. Features interviews with graduates Tom Walker and Penny Greenhalgh, examining the controversial “Whiplash approach” to teaching comedy.
This piece demonstrates my ability to weave complex narratives while maintaining audience engagement:
- Nationally syndicated across community radio
- Balanced serious documentary techniques with comedic elements
- Created compelling audio storytelling without relying on visual elements
Frugal Forever
Independent Production
Produced and strategized this independent podcast from concept to acquisition:
- Guided hosts in developing their on-air presence and content strategy
- Reached Top 20 on Apple Podcast charts through organic growth
- Secured publishing deal with Junkee for seasons two and three
- Handled full production suite: recording, editing, mixing and mastering
Note: These episodes were recorded before I had access to professional equipment. While audio quality reflects this, I think the show’s rapid success demonstrates the strength of the content strategy and production approach.
Why Work With Me?
Unlike traditional podcast producers, I bring a unique blend of skills:
- I approach every project with multi-platform strategy, producing content that can be optimized and repurposed across different platforms
- My background in visual storytelling means your podcast won’t just sound great—it’ll look great too, with high-quality video content that cuts through the noise
- Years of experience have given me technical excellence, combining professional-grade audio production with sophisticated motion graphics capabilities
- I bring a proven growth focus to every project, with a track record of building and scaling podcast audiences through strategic content creation
Looking to make your podcast stand out in an increasingly crowded space? Let’s talk about your project.